1. Introduction

AppliedMode ("we", "us", "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website or use the AppliedMode platform (the "Platform").

This Policy applies to website visitors, institution administrators, instructors, students, and other authorised users. Institutional customers may also maintain separate privacy notices governing their use of student and staff data.

2. Information We Collect

2.1 Information you provide

Depending on your role and institution configuration, we may collect:

• identity and contact details (name, email address, phone number);
• account credentials and authentication factors;
• institutional affiliation, programme, and role information;
• course enrolment, assessment, and academic activity records;
• communications with support or submitted through Platform forms;
• billing and procurement details for institutional accounts.

2.2 Information collected automatically

When you use the Platform, we may collect technical and usage information such as IP address, browser type, device identifiers, session logs, pages viewed, and security events. See our Cookie Policy for details on cookies and similar technologies.

3. How We Use Personal Information

We use personal information to:

• provide, operate, and secure the Platform;
• authenticate users and enforce access controls;
• support teaching, learning, assessment, and institutional administration;
• communicate service updates, security notices, and support responses;
• analyse usage to improve performance, accessibility, and reliability;
• comply with legal obligations and respond to lawful requests;
• protect the rights, safety, and integrity of users and institutions.

4. Legal Bases for Processing

Where required by applicable data protection law, we process personal information on bases such as contract performance, legitimate interests in operating a secure SaaS platform, compliance with legal obligations, and consent where appropriate.

5. Sharing and Disclosure

We do not sell personal information. We may share information with:

• the institution that provisioned your account, as the primary controller of much academic data;
• service providers that assist with hosting, email delivery, analytics, payment processing, and security monitoring, under appropriate contractual safeguards;
• professional advisers or authorities where required by law or to protect rights and safety;
• a successor entity in connection with a merger, acquisition, or asset transfer, subject to continued protections.

6. International Transfers

AppliedMode may process data in countries other than your own. Where personal information is transferred internationally, we implement appropriate safeguards consistent with applicable law and institutional requirements.

7. Data Retention

We retain personal information for as long as necessary to provide the Platform, meet contractual and legal obligations, resolve disputes, and enforce agreements. Retention periods may vary by data category and institutional configuration. Further detail is provided in our Data Protection Policy.

8. Security

We implement administrative, technical, and organisational measures designed to protect personal information. No method of transmission or storage is completely secure. See our Security Statement for a high-level overview.

9. Your Rights

Depending on your location and role, you may have rights to access, correct, delete, restrict, or object to certain processing of your personal information, and to data portability where applicable. Many requests relating to academic records should be directed to your institution, which may be the controller of that data.

Contact us at privacy@appliedmode.com for privacy enquiries.

10. Children and Young Learners

The Platform is intended for use through educational institutions. Institutions are responsible for determining eligibility, obtaining required consents, and complying with laws relating to minors and student data.

11. Third-Party Links

The Platform may contain links to third-party websites or services. We are not responsible for their privacy practices and encourage you to review their policies before providing personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be indicated by updating the version and last updated date on this page.

13. Contact

For privacy questions or requests, contact privacy@appliedmode.com.